Top Ten Things to Know About SA Hometraders

A brainchild of the Millenium, SAHT was set up as a media marketing company in 2001 and continues to excel at the forefront of online property marketing.

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SA Hometraders specializes in the provision of a national property portal, representing real estate agencies from around South Africa.

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The primary goal was to give real estate agents in South Africa a fresh perspective on the Internet and Internet marketing and to eliminate the misperception that having a website is simply an online brochure rather than a pro-active marketing tool.

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SA Hometraders prides itself on consistently being listed in the top ten search results for criteria used on search engines like Google when users are looking to buy property in South Africa, any of its provinces, regions, areas or suburbs. The site has an average 1.3 million page views and 120 000 unique visitors each month.

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The aim is also to generate real results and tracking systems for our clients and to set up an effective referral system between agencies that subscribe to SA Hometraders.

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In order to add value to the site, SA Hometraders provides all the latest property news, a number of useful property valuation and home loan calculation tools, as well as the establishment of mutually beneficial relationships with complimentary businesses specializing in the South African property market.

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SA Hometraders also designs and hosts estate agency websites. Over 180 have been designed to date, with each site personalized in terms of look, feel and branding.

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The portal charges estate agencies a monthly subscription fee to list a limited or unlimited amount of properties on the national site. Those who have sites hosted by SA Hometraders are charged a minimal monthly hosting fee.

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SA Hometraders currently has over 600 subscribers, advertising 23 000 properties for sale, 4000 rentals, with a selection of farms, businesses and commercial developments also for sale.

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SAHT has a number of affiliated sites, including www.sacommprop.co.za; www.sadevelopments.co.za; www.sarental.co.za and a number of regional sites, such as www.capetownpropertyforsale.co.za; www.johannesburgpropertyforsale.co.za; www.durbanpropertyforsale.co.za; www.overbergpropertyforsale.co.za; www.albertonpropertyforsale.co.za and so on.
This provides estate agencies that are active in specific areas with the opportunity for multiple listings, which effectively extends their product reach and results in more enquiries and a higher sales turnover rate.