Dear Valued Subscriber
Welcome to SAHometraders newsletter for the month of November. With less than 2 months left until, what some are already referring to as a “lean” Christmas, and no cause for celebration on the global economic front, it’s a good time to concentrate on the positives – like the fact that our property market has persistently shown us its resilience over time, and that even in this troubled market, house prices in South Africa rose by 1.5% in September. While the property market is in little danger of collapsing, it might be the end of traditional marketing as we know it, with Internet marketing growing by the day and its advantages far surpassing those of traditional marketing – especially when it comes to cost-effectiveness.
So bring out the fireworks and lets rather celebrate the good things in life while we focus on the things we can change. In the words of Trevor Manual: "Liduma lidlule - The thunder will pass…"
This newsletter contains:
- Updates on current activity,
- Information on our cutting-edge new features,
- Advice on technical issues.
At SAHometraders, our goal is to provide quality lead generation from our national site by meeting the demand for inventive forms of advertising with progressive online marketing ideas and state-of-the-art design features. If you have any queries regarding our various products or services, please don’t hesitate to contact us: sales@sahometraders.co.za
Yours in Online Marketing
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Click here to find out more about our
Marketing Services...
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| Subscriber Update |
Gravity Feed in Full Swing |
Our technical team has been working hard to get the dynamic feed to Gravity in place, and this month we can proudly say that we are finally geared to go. Please check to make sure that your property appears on www.g.co.za and send us an e-mail at sales@sahometraders.co.za if you are interested in being listed.
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Comings and Goings |
SAHometraders would like to thank Alana McVey and Busi Mblashwa for their hard work and dedication over the past year. All the best with your new ventures!
With that, we welcome two new members to our vibrant team: Elizabeth McLachlan will be replacing Alana as Copywriter while Cynthia Morta will be taking over Busi’s duties as Administrator. We wish them both the best of luck!
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Introducing a New Partner |
SAHometraders is proud to introduce you to an industry player whose service we feel would be mutually beneficial to our valued clients. This month’s partner is Nights Bridge: They provide users with an online booking tool that enables you to take real-time, online bookings through any websites you choose. This can come in very handy for those who need some extra help with holiday rentals. For more information click here.
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Stay Legally Informed |
C & A Friedlander Attorneys have provided an update on the Trusts this month.
“When a property is acquired in the name of a Trust, one needs to bear the following in mind: the Trust must already exist prior to the trustee signing an Agreement of Sale to purchase immovable property. In most cases the agent should request a resolution stating that the trustee is authorised to sign on the Trust’s behalf….” Click here to read the full article.
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We Welcome Aboard |
With crises affecting global markets, the ripple effect will no doubt have an impact on the South African property market, which is already under immense strain. In tough times, it’s vital that estate agents increase exposure and maximize their product reach. Multiple listing on the SAHometraders portal and affiliated sites provides extensive reach, but having your own website designed is the ultimate tool, allowing you to showcase your entire portfolio of property.
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SAHometraders would like to welcome the following new members on board:
- Rent-A-Den
- Elks Estates
- A Class Home
- Just Letting – Glenvista
- GP Rentals
- Property Solutions
- Engel and Voelker Camps Bay
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- Better Homes
- Deep Diamond Real Estate
- Route 72 Portfolio
- Thesen Islands Properties
- Property 100 Pretoria North East
- Engel and Voelker Hout Bay
- Engel and Voelker City Bowl
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| New Features |
Another Back Office Boast |
A while ago, we added to the back office, an option to acquire enquiry reports on listed properties, rentals, farms, developments, commercial properties and businesses. You can use these reports to see how many enquiries your properties had over a chosen period of time. It also displays the date of the enquiry, the name, contact number, e-mail address and country of the enquirer, as well as the Property ID. You are now able to download these reports, making it easy for you to move clients’ e-mail addresses to your database – which can then be used to do the necessary e-mail marketing. |
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Separate Before You Send |
Did you know that you can now filter all contacts before sending off brochures? This makes it easier for you to send brochures to multiple contacts without having to select them one by one. You will be able to filter you contacts by first name, last name or date added. In a business where time is money, this feature will assist you in reaching selected contacts fast and effective. A good idea might be to clean out the closet by deleting your old contacts, or those you won’t be using again, to make this feature more efficient. |
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Build a Bigger Contact List |
| SAHometraders loves to give you advice to make our system work better for you. Why not add your own contacts to the contacts in the back office; therefore your e-mail marketing will reach a bigger audience.
A special thanks to Joan from Joan Africa Homes Property Group for initiating these improvements!
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| Technical Issues |
Session Timeouts |
If you are busy loading or editing listings in the back office and leave the page inactive for more than 30 minutes, this will cause a timeout and all the changes will be lost. Unfortunately, timeouts are necessary for security purposes, so be sure to save your changes before leaving the page for an extended period of time. |
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| Marketing Services |
National Site: SA Hometraders has over 600 subscribers, marketing 35000 properties for sale, 4000 rentals and a selection of farms, businesses and commercial developments.
Database of Contacts: This database consists of past and potential clients with whom you wish to remain in regular contact. Ideally, the list should be expanded and updated on an ongoing basis.
Product Range:
- List Management
- Monthly/Quarterly Newsletter
- Electronic Signatures
- Newsflashes
- Various SMS Options
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We would be happy to design an appropriate package to suit your particular needs. Should you be in the process of setting up a similar arrangement elsewhere, please don’t hesitate to contact us for a competitive option.
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