Dear Valued Subscriber
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December Edition Newsletter
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We’ve come to the last SAHometraders Newsletter for 2009 and what a year it has been:
South Africa’s first recession in 17 years caused havoc in all business sectors including the real estate market, which saw demand plummeting to an all time low. The good news is that early signs, which began to emerge around June 2009, suggest that the property market is beginning to recover.
The year ahead certainly looks brighter than last year and the property market is expected to do well to use the 2010 Soccer World Cup as a platform to aggressively market property in South Africa.
On this positive note SAHometraders would like to wish all our subscribers a safe and peaceful festive season and a prosperous New Year. Here’s hoping that 2010 will live up to all its expectations!
In this edition:
- Find out how you can win a Garmin Nüvi GPS
- Read about various new features
- See our Subscriber Updates
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At SAHometraders, our goal is to provide quality lead generation from our 6 genre specific national sites and 19 regional specific sites by meeting the demand for inventive forms of advertising with progressive online marketing ideas and state-of-the-art design features. If you have any queries regarding our various products or services, please don’t hesitate to contact us: sales@sahometraders.co.za.
Yours in online marketing
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| New Features |
Google Property Map Update – Competition
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SAHometraders has made it even easier for you to add your listings to our Property Map. The purpose of this map is to give potential buyers a visual perspective of a property and where it lies in relation to main roads, other properties and amenities. It is also aimed at giving your property listings more exposure.
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For this new innovation to work optimally we need you to load all your properties onto the map. As an incentive to do just that, we have launched a competition: At the end of March 2010, all agencies with all their property listings loaded onto the map will go into a draw to win a Garmin Nüvi GPS. Click here for a step-by-step guide on how to load your properties onto the map.
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MyProperty Feed in the Pipeline
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SAHometraders and MyProperty are busy exploring a reciprocal link between the two sites. Listing on MyProperty via this feed will be subjected to a monthly subscription fee and we hope to finalise this by the end of January 2010. Next month’s Newsletter will have more details.
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Save Shared Documents to Agency Admin
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If you have documents like rental contract or buyers’ agreements then you can now save these to your back office dashboard in Agency Admin. This makes these documents easily accessible and retrievable to all agents using the account.
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Another Featured Property Format
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A while ago we announced that you can now choose if you want 3, 6, 9 or 12 feature properties to be displayed on your website. Your feature properties can now also appear in rows of 2 with the images being slightly larger than the original option. Click here for an example. Email us should you be interested in changing your featured property.
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| Subscriber Update |
What do Browsers Value in a Property Site? |
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For those of you still wondering what potential buyers are looking for in a property ad, here are some interesting stats from a recent study done to determine what real estate information buyers value most:
- Photos (86%)
- Detailed Property Information (84%)
- Virtual Tours (68%)
- Agent Contact Information (45%)
- Neighborhood Information (44%)
- Interactive Maps (43%)
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Online Real Estate Marketing Conference |
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As you know, real estate agents and property developers are rapidly shifting to online marketing platforms as it has proved to be far cheaper and more effective than traditional forms of advertising. This trend is set to continue as more and more customers make more use of online searches for all products and services, particularly the very wealthy, the international property buyers, out of town buyers and the younger more tech savvy buyers. If you are an agent who is keen to learn more about the latest online trends and leverage off the internet, web 2.0, social media and mobile then you might be interested in this one day conference and separately bookable workshop on Social Media and Mobile Marketing 101 for Real Estate. Click here for more info.
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Paddock’s Press Newsletter |
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Paddock’s Press is a monthly digital newsletter published to educate and update the sectional title community. It a great source for everyone who is in any way involved with sectional titles – whether as an agent or a sectional title owner. Click here to read the November Edition of Paddock’s Press.
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Subscription Fee Hike |
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As of February 1st 2010 subscription fees will be increased by 10%. This is the first time that we have increased our subscription fees since commencing business in 2002.
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We Welcome Aboard |
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This month we welcome these subscribers:
- Brenda Smit Properties
- Engel & Voëlkers Eastern Free State
- Helen Nash Estate
- Cluttons V&A Waterfront
- Property 100 Rustenburg
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- Danie Viljoen and Associates
- Harcourts Achievers
- Marais Properties
- Property 100 Centurion
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These agencies put themselves ahead of the pack by getting their own site designed by SAHometraders. Here are some examples of our quality designs:
www.scottburghproperties.co.za | www.mistycliffsproperties.co.za | www.galleryproperties.co.za
www.reservoirhillsproperty.co.za |
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| Marketing Services |
National Site |
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SAHometraders has over 600 subscribers, marketing 35000 properties for sale, 4000 rentals and a selection of farms, businesses and commercial developments.
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Product Range |
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- List Management
- Monthly/Quarterly Newsletter
- Electronic Signatures
- Newsflashes
- Various SMS Options
We would be happy to design an appropriate package to suit your particular needs. Should you be in the process of setting up a similar arrangement elsewhere, please don’t hesitate to contact us for a competitive option. |
Agency Website Design and Hosting: |
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| In addition to the national site, SAHometraders has designed over 200 agency sites. These sites are based on a proven core property search engine and listing technology, that is constantly being enhanced and updated at no further cost to you, and are personalized in terms of look, feel, branding and any additional information that may be required. |
The Bottom Line: |
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- Subscription fees: R228 p/m for 10 listings or R399 p/m for unlimited listings (T&C apply).
- Once-off all-inclusive cost of R3876 for agency website design
- Thereafter a charge of R171 p/m for website hosting
- All costs include VAT
We look forward to hearing from you and are more than happy to discuss further detail telephonically, or where practical, it can be arranged for us to call on you. You can email us at sales@sahometraders.co.za. |
