Dear Valued Subscriber

Welcome to SAHometraders last newsletter for 2008. A big thank you to all our valued clients for their loyal support during this year. We wish everyone a joyful festive season and abundant happiness and prosperity for 2009.
Speaking of prosperity, a website recently posted the tale of two real estate agents who decided to give up their day jobs to sell shoes in a rural part of Africa. Because no one in the area wore any shoes, the first salesman decided to fly back home after three days without selling a single pair. At the same time the second salesman e-mailed the factory saying: “The prospects are unlimited. Nobody wears shoes here!”
The good news for the coming year is that the experts are feeling optimistic about the future and with the looming 2010 World Cup who could blame them.

A recent article in the Business Times indicates that Internet advertising will play an ever-increasing important role in the future, with Internet advertising up by 47% over the past 12 months. This means that more and more businesses are turning to the World Wide Web as they search for a low-cost media platform that reaches more consumers. Apart from that, the Internet is slowly but surely becoming more affordable, signifying a larger audience for your ads. Finally, the team at SAHometraders look forward to working with you again next year and we hope all your troubles last as long as your New Year's resolutions. Happy Holidays!

This newsletter contains:

  • Updates on current activity,

At SAHometraders, our goal is to provide quality lead generation from our national site by meeting the demand for inventive forms of advertising with progressive online marketing ideas and state-of-the-art design features.  If you have any queries regarding our various products or services, please don’t hesitate to contact us: sales@sahometraders.co.za

Yours in Online Marketing
Sahometraders Team

Contents
1. Subscriber Updates


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Subscriber Update

Make Use of Internet Marketing
With the challenging property market urging agents to be more pro-active in order to survive, it is vital that you utilize all tools available to you. The SAHometraders back office now gives you the opportunity to customize your property brochures by adding your company colours. This might also be a good time to mention some interesting stats regarding e-mail marketing: According to an American Internet marketing company, 77% of all web users sent and receive e-mails everyday. This means that you can reach a substantial number of consumers by sending brochures to potential buyers. Sending a brochure form our back office is quick, easy and best of all it’s FREE. This, along with your multiple listings on the SAHometraders site will allow you to reach a larger target market in order to get a bigger return on your investment.

 

Watch This Space for Exciting New Feature

If you have a website hosted by SAHometraders, you can look forward to an added bonus feature which will be launched early next year. More on this shortly…


Here for You Over the Holidays
SAHometraders are open for the most of December so feel free to contact us should you have any problems or concerns. We are however closed from 12:00 on the 31st of December and for the day of the 2nd of January. Should you experience any problems during these times feel free to e-mail us at support@sahometraders.co.za and someone will get back to you as soon as possible.

Stay Legally Informed
Owners of sectional title units often want to establish portions of the common property for their own exclusive use. One has to distinguish between registered exclusive use areas in terms of Section 27 of the Act and exclusive use areas established in terms of the rules of the scheme pursuant to Section 27A of the Act … Read more

A Final Brag

Property Solutions, an agency specializing in rentals in Cape Town’s Northern Suburbs, joined SAHometraders in September (see November’s Newsletter) and this is what they recently had to say:

“We joined SAHomestraders 2 months ago.  The reason why we decided to move from our other website hosts was that we never received any hits and the website was not working for us.  Charles Scott helped us to get started on SAHometraders and between Charles and Cynthia, we have had ongoing support and 5star service!

With SAHometraders, our beset expectations were exceeded thus far.  In the last 2 months I did not need to put any ads in the Burger, which gave me a saving of R4000.  I get hits on my ads from SAHomestraders on a daily basis and save more that I dreamed of, not having to use other means of advertising.

To the team of SAHomestraders, we at Property Solutions are extremely impressed.  Your service is the best I have experienced in a long time and I will definitely spread the good news to everyone I know.”

SAHometraders would like to welcome the following new members on board:

  • Conrad & Pat for Atlantic Seaboard
  • Rawson Properties Melkbos        
  • Rawson Properties Yzerfontein
  • Rawson Properties Langebaan
  • Patrick O’Farrell Properties
  • DL Property Group
  • Colliers Cape
  • Aqula Property Solutions
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Marketing Services


National Site: SA Hometraders has over 600 subscribers, marketing 35000 properties for sale, 4000 rentals and a selection of farms, businesses and commercial developments. 

Database of Contacts: This database consists of past and potential clients with whom you wish to remain in regular contact.  Ideally, the list should be expanded and updated on an ongoing basis.

Product Range:

  • List Management
  • Monthly/Quarterly Newsletter
  • Electronic Signatures
  • Newsflashes
  • Various SMS Options
We would be happy to design an appropriate package to suit your particular needs.  Should you be in the process of setting up a similar arrangement elsewhere, please don’t hesitate to contact us for a competitive option.

 
Agency Website Design and Hosting


In addition to the national site, SAHometraders has designed over 200 agency sites.  These sites are template based, but are personalized in terms of look, feel, branding and any additional information that may be required.

The Bottom Line:
  • Once-off all-inclusive cost of R3876 for agency website design
  • Thereafter a charge of R171 p/m for website hosting
  • Subscription fees: R228 p/m for 10 listings or R399 p/m for unlimited listings
  • All costs include VAT

If you are interested in taking advantage of this option, have a look at some of the sites that we have designed recently:

We look forward to hearing from you and are more than happy to discuss further detail telephonically, or where practical, it can be arranged for us to call on you.  You can email us at sales@sahometraders.co.za
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