The SAHometraders Newsletter
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SAHometraders November Newsletter  

Dear Subscriber

Welcome to the SAHometraders December Newsletter. This will be the last newsletter for the year 2007 and we are sure that you are sitting back and wondering what happened to the year that will shortly be behind us.

In this newsletter you will find the latest updates to our national site as well as the personalized websites we have designed for many of our subscribers. (Don't have your own website? Click here to find out more...) If there is anything that you would like to know more about, please feel free to email us at support@sahometraders.co.za

We hope you find this newsletter interesting and we wish all our subscribers a peaceful and safe season and look forward to working with you in 2008.

Yours in online marketing
THE SAHOMETRADERS TEAM

Contents
1. Subscriber Updates
2. New Website Features
3. Technical Issues

new
Welcome to our new "How to" Section. In this section we will try to answer all the questions you have been itching to ask as well as give you ideas that will help you to improve the general marketing of your business and properties.

How to Create an Email Signature...

A signature is a short block of text at the end of an email message with information identifying you and providing additional information about what you are offering.

You can think of your signature as passive advertising. It follows you wherever you go on the Internet and quietly and very effectively tells those you meet who you are and what you do - if you are taking advantage of the benefits of a personalized signature.

In Outlook Express, you can have multiple signatures (one for work mail and one for private messages, for example). Fortunately, creating signatures is easy.

Creating a Signature in Outlook Express:

To set up your email signature in Outlook Express:

  • Select Tools | Options... from the menu in Outlook Express.
  • Go to the Signatures tab.
  • Click New.
  • Type the text of your signature under Edit Signature.
  • Try to limit your signature to 4-5 lines of text, and
  • possibly use the standard signature delimiter.
  • This field is for plain text only, but you can also enrich your signature with HTML formatting.
  • Click OK.

Click here to read more...

Click here to find out more about our Marketing Services....

1. Subscriber Update

 

 

newProperty Forum - We started a property forum with the intention of providing information and feedback to potential buyers and sellers who visit SAHometraders.co.za. If you are looking for some additional marketing exposure, please make use of this forum to either respond to any queries that may be posted or to make known your product and service offering. The forum gets high traffic so any posts here will receive valuable visibility. You will need to register first to take part. Please see http://propertyforum.saht.co.za for more details.

Contacts Database - Did you know that the details of anyone enquiring on any of your listings are automatically saved under the buyers section of the contacts database? This fairly new feature allows you to store buyers, sellers and other types of contacts on your SAHometraders agency office.

Commercial Properties / Businesses for Sale - Do you have commercial properties or businesses for sale? You can now load these properties in your agency office and gain valuable exposure for these properties.

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2. New Website Features for your personalised site

If we host your personal or agency website, the following updates may be of interest to you:

We are pleased to announce that we now offer Additional Marketing Services. Subscribers are increasingly enquiring about site optimisation as well as monthly newsletters and as such we have increased our service offering to include the following new products. Please contact us should you wish to get further details.

  • Organic Search Engine Optimisation
  • Google Ad Words
  • Monthly Newsletter and List Management

If you do not currently have a personalised website for yourself or your agency, please click here to find out more.

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3. Technical Issues

Using the internet - If you are using Telkom’s ADSL broadband service, you may have noticed that you are getting 'dropped' frequently, especially when browsing internationally hosted websites like www.sahometraders.co.za. We understand your frustration as this also affects us. If this is happening during loading of property, please keep re-trying as the connection does usually get restored. You may just need to press refresh/ctrl F5 to carry on instead of re-entering the agency office.

When you experience connection problems towards the end of the month, you may have reached your monthly bandwidth cap. You will either need to purchase a booster or use an alternate account to login (I have a separate home account that comes in very useful for this purpose).

Uploading Images – we have now enabled the upload of some new file types after realizing that many of the problems experienced were because of non-compatible formats. You can now upload the following file types: JPG, BMP, PNG, TGA and PCX. Please note that the file size will still affect the time it takes to upload the images. Please ensure that all images are sized to the correct specifications.

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newMarketing Services now Available!

At SAHometraders we are aware that real estate businesses are increasingly considering the benefits of further alternative advertising. In Particular, there is an increasing awareness of the importance to have an up-to-date database of contacts.

These contacts would include a list of past and potential buyers with whom you wish to communicate on a regular basis. Ideally your 'list' would be developed and expanded on an ongoing basis.

SAHometraders has identified this need and has developed a mix of products to satisfy it:

  • list management
  • Monthly/Quarterly newsletter
  • Electronic Signatures
  • Newsflashes
  • Various SMS options

We would be happy to design an appropriate package to suit your needs. Please feel free to phone (086 110 2379) or email (sales@sahometraders.co.za) us should you require any further information.

Should you be in the process of setting up such an arrangement elsewhere, please contact us for a competitive option.

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Agency website design and hosting

In addition to providing the national site, SAHometraders has also designed over 140 agency sites. These are template based, however each site is tailor-made by way of look, feel, branding and additional information required.

One of the benefits of exploring this option is that properties listed on the agency website will be automatically and simultaneously listed on www.sahometraders.co.za. This double-edged approach of having two sites working for you ensures maximum reach without the burden of having to list twice.

The agency website furthermore allows agencies to showcase their own portfolio of properties, information on the area they operate in, and their particular strengths and marketing plan for prospective sellers. These benefits remain whether the agency is an independent or a branch/franchise of a larger brand


It often takes time for a browser to dig down through corporate sites to find specific properties in an area. These corporate sites also seldom allow agencies to showcase their properties and areas, as they would ideally like to do.

Agency sites are designed at a once off cost of R2 850 and a charge of R114 is levied for domain registration. Thereafter monthly costs are R171 for website hosting, plus normal monthly subscription payments.

Below you will find links to examples of websites designed by us:

We look forward to hearing from you and are also more than happy to discuss further detail telephonically or,where practical, call on you. Email Us: sales@sahometraders.co.za

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