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Get Your Agency on Google’s Local Business Listings |
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While searching for property in your area, you might have seen the local business listings as captured by the image below.
This
is a featured added by Google after they realised that more people
search for local businesses online than anywhere else. That is why it
is essential to ensure that your business can be found among the local
business results. Some estate agents have already added themselves to
the Local Business Listings. For those of you that haven’t, click here to see how you can get yourself listed. |
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Social Media Marketing for Real Estate Agents Part 1: Facebook |
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The
days when Facebook was only used by high school students are over. More
and more businesses including real estate agencies are turning to this
social media platform to market their products or services. It’s free
and easy and you will only need about 5 minutes per day to run an
effective Facebook campaign. This can include announcing events,
uploading video, interacting with potential buyers etc. You can
register a free account for yourself as an agent and a business page
for your agency. This will give you access to Facebook’s classified
section, Marketplace, where a free ad would look like this:
With
more than 10 million South African users and more that 400 million
users worldwide, you don’t need more reason to join up and start
advertising. While you are at it, don’t forget to become a fan of
SAHometraders here. |
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Property Videos: The Latest Must Have for Real Estate Agents |
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Adding
a video to your property listing does give it an added advantage
because while pictures are great and descriptions are helpful, there is
no substitute to video for giving a user a firsthand experience of the
property. In addition to using video to highlight listings it can also
be used to showcase neighbourhood attributes and provide a profile of
your agency and team. With the Internet in South Africa becoming faster
and more and more affordable, property videos is certainly the way to
go. Property videos can also be used to create your agency’s own
YouTube profile, which can link directly back to your website/Facebook
profile/Twitter profile etc. Click here to see some examples.
For those agencies in Cape Town who would like assistance with property videos, please email videos@mweb.co.za |
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